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Naturality And Integrity at the Heart of Development

08/09/2023

The story of LEONOR GREYL begins with the meeting of two passionate beings: Leonor, in love with hair beauty and health, and Jean-Marie, engineer and keen on botany. Together, they have the same desire: to create hair care of natural origin long before the surge of organic.

In 1968, when Leonor met Jean-Marie her future husband, she discovered the love of a man but also his passion for plants and his extraordinary knowledge of botany. The idea of creating hair care based on plants and natural active ingredients therefore naturally made its way: it was the birth of the LEONOR GREYL line, against the current innovations.

At the heart of the process of creating high-end hair care, naturalness was essential from the start at the center of all the innovations of the house. The key is successes that follow one another and creations that have established themselves as cult products over the years. : Huile de Germe de Blé, the first oil that washes and cares for hair by foaming on contact with water, with Bain Traitant à la Propolis, the first anti-dandruff treatment for daily use, including the Masque Fleurs de Jasmin for fine hair or the Crème Moelle de Bambou for long hair with Bamboo Marrow. These treatments that make hair always shinier, more supple, more beautiful quickly make LEONOR GREYL the specialist and undisputed brand of natural hair care.

 

Even today, LEONOR GREYL remains above all a family affair and is part of the transmission of this unique know-how. Under the leadership of Caroline Greyl, their only daughter, the brand is present in more than 450 hair salons and in over one hundred department stores and specialty shops across 50 countries worldwide. Caroline carries the torch and hoists the colors of the brand, in France and internationally, and it seems that with her husband David Thomas Brooks, an American plant biologist, they perpetuate the family tradition in style…

Official website: https://www.leonorgreyl.com/