Huda Beauty is already helping you step up your makeup game with its new launch. The brand’s newest foundation is a major upgrade on an old favorite, the FauxFilter Matte Foundation.
The new and improved FauxFilter Luminous Matte ($40) boasts the full, flexible coverage from the original, but adds a luminous glow and Huda Beauty’s signature #fauxfilter finish to blur texture. The year-round formula is matte, but not drying so you can glow even in mid-winter, plus waterproof and humidity-resistant for summer. Huda Beauty describes it as "life-proof," meaning it can handle (almost) anything life throws your way.
Inspired by loyal fans who were over matte foundations that dried out their skin, the Huda Beauty team gave its original formula a complete overhaul. "Achieving a full beat while leaving skin with a natural-looking luminosity has been one of my hardest beauty quests to date," founder Huda Kattan explains. Along with the "life-proof" properties, the new formula is also fragrance-free and available in nine new shades, bringing it up to 39 shades total.
We got the exclusive first look at the brand-new reformulation, and obviously had to test-drive the new formula for ourselves. Read on to see what the Byrdie team thinks of Huda Beauty's new #FauxFilter Luminous Matte.