With her ‘Natura e Scienza’ vision, Irene Forte is the founder, leader and driving force behind Irene Forte Skincare.
As the Wellness Consultant of Rocco Forte Hotels and an Advisory Board Member of the Global Wellness Summit, Irene has always understood the importance of a holistic approach to beauty. This is reflected in her constant emphasis on nourishing, organic ingredients.
As a businesswoman, Irene embodies her family’s entrepreneurial spirit and commitment to ethical business practices. She sees her skincare company as part of a much wider system of people and organisations, nature and the environment; and she is personally committed to doing the ‘right things’ to ensure that her products and processes are as sustainable as possible.
Irene’s family originates from Italy and it has been a home-from-home since early childhood. She first stepped foot in Sicily itself in 2003 when she explored the area that later became Verdura Resort, home of the organic farm from which our principle ingredients are sourced. When it opened in 2009, Irene devoted a year to working there, during which she fell in love with the people, the culture, the food and the natural spirit of the island.
As she learned more and developed her understanding of skin health and overall wellness, Irene realised that Sicily’s rich organic ingredients and the bountiful produce of Verdura’s organic farm made the perfect base for a skincare line with health and wellness at its heart.
When Irene launched the Rocco Forte Spa offering in 2014, she was frustrated by the absence of spa formulations with the right characteristics. Her spa clients desired clean, natural products and they perceived that natural signified gentle. But Irene also understood that not everything in nature is friendly and that the ‘essential oils’ often used to deliver fragrances in natural products have unpredictable allergenic effects. The attempts by some natural brands to avoid this issue by being unperfumed felt wrong to her as she knew that fragrances drive the sensory experience, and that in turn drives the psychological benefit of the products.
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