Back

The most common natural hair care product chosen by black Americans

17/06/2023

Founded in 2013, Briogeo is a hair care brand from the United States. Although the Briogeo brand is from New York, the English word Briogeo is actually a combination of the Italian Brio (vibrant/vital) and the Latin Geo (Earth and nature). Since its founding, Briogeo has been at the forefront of the clean and natural hair care revolution and is one of the fastest growing hair care brands in the world and one of the largest black owned brands in the United States.

 


Briogeo has grown rapidly since its inception and has won numerous awards, winning the Allure Best Beauty Award every year since 2018. Twine has been named one of the most prominent entrepreneurs to start a beauty business in the past decade, and has received Entrepreneur Magazine's 100 Influential Women in 2021, the Goldman Sachs Builder + Innovator Award in 2020, and the Women Founder Award from the Society of Women in Cosmetics Executives (CEW) in 2019.

 


Briogeo brand focuses on natural hair care, all products do not add sulfate, preservatives, organic silicon, no artificial colors, artificial flavors, to ensure 95% to 100% natural ingredients. All of his products are added with "NOVA complex molecules" composed of vegetable oils, vitamins and antioxidants, which can also protect the scalp and moisturize the hair. Mild ingredients, pregnant women and children can safely use.