Milk Makeup was founded in 2015 by a stylish man with no experience in the field of makeup, and it is a popular online celebrity brand in Europe and the United States in recent years. It has a very distinct brand positioning and value proposition, and the overall brand style is fashionable and cool.
Milk Makeup was founded by IraniAn-American Mazdack Rassi, who is backed by the Milk Group. Milk Studio has always been closely connected with fashion, art, music and culture, they have held fashion weeks, concerts, parties, and a well-known fashion and culture blog. Milk Makeup believes that the consumption demand of the new generation of young people for cosmetics is changing. They no longer need makeup brushes and extra tools. They need durable packaging. They need cosmetics that are more fun to play with while protecting their skin. Milk Makeup sets its sights on this group of people and designs products accordingly.
In terms of the basic product line, Milk Makeup is no different from other brands, both cosmetics and skin care products. However, its most typical feature is the "tubular portable packaging", designed to meet the "need for quick makeup", advocating "no-fussy beauty". The packaging is mostly tubular, such as lipstick that looks like a marker. Even the mask is made into a tube that looks like a lip balm and is so easy to use that it can be carried around with you. Basically, with its products, you can get a great look in a few minutes, whether on the subway or in a taxi. This makes the brand suddenly attracted a group of fans, there are a lot of girls are running to this convenient packaging.