Tarte is one of the most popular cosmetics companies in the United States, founded in September 2000 and first launched in New York department store, founded by beauty CEO Maureen Kelly, Tarte advocates health and environmental protection themes. The tea uses natural vegetable oils, plant extracts, natural minerals, essential oils, vitamins and other ingredients that are beneficial to the human body, and refuses to be tested on animals. This is also the reason why it has not been able to enter the Chinese market so far. Tarte is a vibrant, healthy and upward brand in the American makeup industry.
Tarte's cosmetics are fun and easy to use, designed for women who want to complete their makeup in the shortest possible time, to ease the difficulty of selecting and applying cosmetics, and to develop products that combine skin care and makeup.
Tarte never advertises its products. They deliver products to professional makeup artists who participate in the beauty columns of fashion magazines and often work with celebrities. The company also often offers products as giveaway bags for TV shows and celebrity events. At the same time, they also use their website as a promotional tool. The person in charge believes that this can save a lot of publicity costs, so that the price of the product is lower, and there is more investment in research and development funds.